The Mother Book was created by ad agency Dentsu in partnership with Kishokai Medical Corp. Each page allows the mother to make note of memories and emotions.
The Mother Book is a pregnancy diary. It mirrors the 40 weeks spent nurturing a baby inside the mother’s womb.
40 weeks – 40 pages for explaining & keeping memories of pregnancy.
Through its elaborated design, this handcrafted book reveals the changing shape of a womanâs body with the help of topographical cutouts.
The book won several design awards, including a Clio Award and the first-ever Health and Wellness Grand Prix at the 2014 inaugural Cannes Lions Health Festival.
