The Mother Book was created by ad agency Dentsu in partnership with Kishokai Medical Corp. Each page allows the mother to make note of memories and emotions.
The Mother Book is a pregnancy diary. It mirrors the 40 weeks spent nurturing a baby inside the mother’s womb.
40 weeks – 40 pages for explaining & keeping memories of pregnancy. Some mothers keep it as a record to remember, long after the birth. Some could use it as a wonderful present for the day when their child turns 18 or 20 years old…
Through its elaborated design, this handcrafted book reveals the changing shape of a woman’s body with the help of topographical cutouts.
The book won several design awards, including a Clio Award and the first-ever Health and Wellness Grand Prix at the 2014 inaugural Cannes Lions Health Festival.
Kathy Delaney, Search & Search Wellness CCO and chair of the jury, said: “There were so many outstanding pieces of work that are trying to make a difference in the world.
There were many excellent entries that were trying to make a difference in the world. But we chose this small, beautiful, personal work. Improving society, after all, starts with what is important to people.”