Coca Cola Light – Tribute to Fashion (2009)
« As part of its Tribute to Fashion charity project, Coca Cola asked some of the best Italian designers to put their stamp on its limited edition bottle, including Moschino, Donatella Versace, Angela Missoni, Alberto Ferreti, Consuelo Castiglioni and Etro, who showcased their creations at the Milano Fashion Centre. »
In 2010, due to the success of the previous edition, Tribute to Fashion took place again, with bottles designed by three amazing Italian designers: Giorgio Armani, Salvatore Ferragamo and Gianfranco Ferrè. As in 2009, the giant editions of the bottles were sold during a charity auction.
Diet Coke ads by Jean-Paul Gaultier
Coca Cola chose Jean Paul Gaultier as Diet Coke’s new creative director in 2012. Like his predecessors, such as Karl Lagerfeld or Manolo Blahnik, the French fashion designer designed a range of limited edition Diet Coke cans and bottles. But this time, in his new role, Jean Paul Gaultier launched an advertising campaign, including short promotional films.