The « Imagine » Lego ad campaign was based on minimalist representations of iconic/popular cartoon characters.
If well done, this isn’t a new idea… It all started with abstract pixel art.
When watching kids play with their creations, the feeling is exactly this. These minimal designs clearly reflect how they view their world.
Mona Lisa through the prism of Lego bricks…
The Lego story
For its 80th birthday, the company created this nice 3D animated short film…